BMW really is going for gold with its new X2 sports utility vehicle that has younger drivers firmly in its sights by adding a fair bit of bling to its low-slung sporty looks and sizzling performance.
Before you even step inside the head-turning SUV with its aerodynamic coupe-like and mildly aggressive styling – BMW calls it a ‘sports activity coupe’ – you notice it has introduced a funkier new paint palette into the conservative BMW repertoire including a bright metallic shade called Galvanised Gold and a marginally less vibrant Misano Blue.
The current average age of a BMW driver is 52, though that drops to mid 40s for the X6 SUV favoured by many professional footballers and young entrepreneurs, but bosses in Munich want to bring that down even further – hence a price range that starts at a fraction under £30,000 to tempt what it calls ‘cool rebels’.
Standing out from the crowd: On the road prices for the X2 range start at a tantalising £29,995
Among the various tempting ‘extras’ which will bump up the price are electric seat adjustment and heated seats, sun protection glass, panoramic glass-roof, reversing assist cameras, roof rails, 20-inch wheels, enhanced sat-nav, driving assistance and parking technology and enhanced Bluetooth with wireless charging.
BMW has sold 5.5million of its ’X’ model SUVs since 1999 – and believes this one too will boost sales further by tapping into a younger audience.